BIMA Day – Computing

BIMA Digital Day is an event that provides students an insight into the world of digital careers. It’s part of BIMA’s ongoing commitment to tackling the UK’s digital skills gap by sparking interest in tech and creative careers from an early age. 

Thirty Year 10 students participated in our Digital Day event on the 12th November. The brief for the challenge was set by two leading brands – Aston Martin and Hello Fresh. Students worked on conceptualising a design to brand and promote products and engage with end users in the digital world with the aid of apps, rewards, social media promotions etc.

The winning team will present their idea to the respective partners – in our case it was Hello Fresh. Here are some pictures from the event.

Our winning team is Amiee, Ameya, Sandra, Abigail and Asheera.

A massive thanks to our event hosts Human First Collective for their guidance and support to the students every step of the way.