MGGS Tech Titans Triumph at BIMA Digital Day: Unleashing Innovative Solutions for Vue Cinemas…

Every year BIMA Digital Day gives 11-16 year olds an insight into a world of digital careers. For the last two years our year 10 Computer Science students have participated in this annual digital challenge sponsored by partners such as WWF, Royal Mail, Primark and have emerged winners nationally with their innovative solutions.

This Wednesday, 50 of our students participated in the national challenge with the goal to provide a solution to a brief set by Vue cinemas. They produced some clever ideas to promote drawing families and teenagers to watch films in a cinema hall in this era of digital video streaming. The ideas ranged from games to collect incentives which can be exchanged for tickets, throwback Thursday which would include seasonal films, special screening for films from other languages to support diversity, dress up themed films, partnering with Deliveroo to provide a range of meal choices etc.

The event delivery partners Reflect Digital, were impressed with the range of solutions. The winning team (Throwback Thursday) will shortly present their proposal for consideration at a National level. Here are some pictures from the event.